Development of an advertising campaign management platform

The challenge

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Our Media & Entertainment client is a leading provider of streaming services. They were working on developing an advertising campaign management platform - cloud software based on data analytics.

Key challenges included:

• Collecting and processing real-time user data to deliver personalised advertising
• Introducing behavioural segmentation so that, by segmenting users based on their behaviour, ads can be tailored and targeted to the right people
• Using data to automatically select ads for users (data-driven targeting)
• Enable personalisation of ad content and delivery of ads across devices

An additional challenge was to ensure the scalability and security of the platform, as well as integration with the client's existing systems.

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The solution

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The comprehensive solution included:

• Data & ML/AI Services:
  • A platform for real-time collection and analysis of user data
  • Use of Big Data, Machine Learning and AI technologies to automate processes and optimise advertising campaigns
• Cloud Services:
  • Deploying of the solution in the Azure cloud to ensure high scalability, availability and security
• Application Engineering Services:
  • Design and implementation of a new React.js-based user interface to facilitate the management of advertising campaigns
  • Integration of the platform with other client systems

The team was made up of experienced experts:

• Data Scientist
• Data Analyst
• DevOps Engineer
• Cloud Architect
• Back-end developers
• Front-end Developers
• Scrum Master

The work was carried out using the Agile methodology, which allowed for continuous adaptation to the client's changing needs.

The result

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The development of the platform brought a number of benefits to the client:

• Increased effectiveness of advertising campaigns: precise targeting of ads and personalisation of ad content, resulting in increased conversion rates
• Saving time and resources: automation of processes allowed the client to save time and resources
• Improved user experience: client-side users were pleased with the improved effectiveness of campaigns and the ease of use of the platform
• Scalability and security: the solutions used allowed the client to adapt it to current and future needs