When recruiting a growth product manager, it is crucial to understand the processes of growth, scaling and product optimisation. The candidate should demonstrate experience in implementing growth strategies that effectively increase user engagement and generate revenue.

It is important that the growth product manager has analytical skills, can interpret data and make decisions based on it. The candidate should be proficient in using analytical tools such as Google Analytics, Mixpanel, or Amplitude to help measure the effectiveness of growth activities.

The candidate should have experience in A/B testing and other experimental methods that are essential for product optimisation and innovation. The ability to design, execute and analyse test results influences effective implementation of product changes.

A growth product manager must be familiar with marketing techniques, including SEO, content marketing and digital marketing, which contribute to organic and paid growth. Understanding these areas allows for a more integrated approach to product growth.

A product growth manager often works with different departments such as marketing, sales, IT and customer service. Good communication skills and the ability to work as part of a team are essential to effectively manage projects and implement growth strategies.

Intuitive and engaging user interface design is critical to product growth. The candidate should have experience working with UX/UI designers to ensure that product changes improve user experience and contribute to increased conversions.